I’m most well known now for taking on Cambridge Analytica in British courts, to try and gain some transparency into this very opaque world. In fact, while I was trying to commercialize my academic work into the industry, the beginnings of the Cambridge Analytica Facebook scandal were going on in 2014 to 2015. David: Sure, I may have been known in marketing and publishing circles, prior to the Cambridge Analytica scandal because I was a tech entrepreneur at one point. Well, if you’re listening to this, and you’re saying, “Oh yes, Prof Carroll, why do I know that name?” Would you like, David, to tell people a little bit about what you’ve been doing recently, and why they’ve probably have heard of your name? David: Some of that just probably comes from my Twitter handle, which has Prof Carroll in it, and that’s mostly just because David Carroll is actually a really common name, so I had to come up with some unique identifier. Adam: As I was emailing you, I was like, “Should I keep saying Professor, or where is the line here?” David: I get called by the three, depending on the context, but we can be casual here, and you can just call me Dave if you want. Adam: Should I call you Professor, or should I call you David, or Dave, or how do you like to be called? Professor David Carroll: Great to be here. We have a speaker who is in the media a lot, and he is also the associate professor of media design at Parsons School of Design, Professor David Carroll. This should be a different kind of episode from what we normally do. Adam Pierno: All right, welcome back to another episode of The Strategy Inside Everything. He sees all the facets to the issue as a former entrepreneur and professor of media design. Professor David Carroll of Parsons – yes, that Professor David Carroll comes on to discuss how he got embroiled in an international lawsuit with Cambridge Analytica that has far reaching implications for Facebook, marketers and our privacy.
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